The Amsterdam Economic Board needed some visual storytelling to support the cluster strategies. The first task was to visualize some elements into attractive infographics that supported the findings. Out of the infographics, we build eight SWOT analysis that each provide a summary per cluster. 

Eventually we build two supportive reports where everything comes together. It tells the story in visual compelling way and is offered to the European Commissioner for Digital Economy and Society. All is set in the "I Amsterdam" identity style and the icons used in the SWOT Analysis, are combined on the inside of the cover, for an inspirational, playful look. (co-created with CM-ontwerp)

To accompany it all, Studio GBN built a short PowerPoint presentation with facts & figures.